What Does It Take to Aim Low

Is the lower end of the consumer segment really profitable? If yes, why are so few brands pursuing it? What does it take to make this segment really work for your brand? This is a sample of emailed questions I received to my previous blog. I am not the least bit surprised, because these are exactly the kind of questions some of my American clients are trying to answer, as they go about expanding their base in India.

Value Stream Mapping for Value Stream Mapping Success

"The days of vertically integrated companies reaping the benefits of their size has all but come to an end. They proved to be too slow, too complicated and too isolated from what the outside world was up to. "

How Much Is that Discount Really Costing You?

"Boss, if I can just drop the price another 3 percent we’ll have ‘em.” Does that sound familiar? As a sales manager, you’ve probably heard all manner of pleas for the authority to lower your price to seal a deal. And in many cases, you’ve probably granted that authority. But do you know exactly how much those discounts are affecting your bottom line? The numbers might surprise you."