McD's Grande Plan: Become Java Giant
Starbucks' Woes Turn Critics Into Believers That Arches Can Win in Coffee
By Emily Bryson York
Published: January 14, 2008
CHICAGO (AdAge.com) -- As little as two months ago, critics scoffed at the idea of high-end coffee drinks succeeding at McDonald's. But that was before Starbucks reported a bad quarter, posted its lowest share price in more than three years and brought back Howard Schultz as CEO. Now, those who laughed off the idea that the Golden Arches could actually take on Starbucks are waking up and smelling the beans."
Monday, January 14, 2008
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