A Market Strategy to Copy By Geoffrey James
January 11th, 2008
Over the past couple of weeks, I’ve been ragging on Marketing. I’ve accused marketing groups of wasting money on pointless activities that do nothing to make it easier or cheaper to sell. Well, I take it all back, because this week I came across such an incredible example of effective marketing that I simply must share it with the world. After you read about this amazing marketing move, you will realize, as I did, that my previous criticisms were callow and without substance."
Monday, January 14, 2008
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