"Forethought Competitive Advantage Seek Strategy the Right Way at the Right Time
by Giovanni Gavetti and Jan W. Rivkin
Among managers who make strategy and researchers who study it, fierce battles have been fought over the right way to discover a strategy. In one corner stand advocates of analysis, deliberation, and planning: Managers should study the competitive forces in their environment, deduce a set of choices that helps the firm confront those forces, and then implement the choices. In the opposite corner are those who support what’s termed an emergent approach: Managers should try things out, learn from experience, adjust, and gradually craft a strategy."
Friday, January 11, 2008
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment