82% of Gamers Don't Mind Contextual In-Game Ads - MarketingVOX

"82% of Gamers Don't Mind Contextual In-Game Ads

In-game advertising can
raise brand appeal

Most video-gamers react positively to in-game ads: 82 percent say the games are just as enjoyable with such ads as without them, according to a study by Nielsen BASES and Nielsen Games on behalf of in-game advertising network IGA Worldwide, writes MarketingCharts.

Moreover, integrating dynamic advertisements into videogame environments gives brands a measured lift in consumer awareness and opinion of the products players see during gameplay, the study found (via Wired).

Post-play, there was a 61 percent increase on average in consumers' favorable opinions of products advertised in-game, according to the 'Consumers' Experience with In-Game Content & Brand Impact of In-Game Advertising Study.'"