Survey Finds CFOs Skeptical of Their Own Firms' ROI Claims
ANA Confronts Lack of Confidence at Marketing Accountability Conference
By Bradley Johnson
Published: July 15, 2008
DANA POINT, Calif. (AdAge.com) -- Financial executives don't think there's much truth in advertising.
According to a new study, six in 10 financial executives believe their companies' marketing departments have an inadequate understanding of financial controls, and seven in 10 said their companies don't use marketing inputs and forecasts in financial guidance to Wall Street or in public disclosures."
Friday, July 18, 2008
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