Value Innvovation Logic

Value innovation logic

By Albert T. VilladolidPhilippine Daily InquirerFirst Posted 22:08:00 07/20/2008

BUSINESS MANAGERS who use conventional logic are often thinking of how they can catch up and stay ahead of their competition. They focus on building competitive advantages aimed at beating competitors. They pay attention to retaining and expanding their customer base through further segmentation and customization. They make sure that their organizations leverage their existing assets and capabilities.
Moreover, they allow their industries' traditional boundaries to determine their firm's product and service offerings. While all these efforts are sound business measures, management research have indicated that this conventional logic have often resulted in less successful organizations as compared to organizations who use a different kind of logic, the value innovation logic.