Seek Strategy the Right Way at the Right Time

"Forethought Competitive Advantage Seek Strategy the Right Way at the Right Time

by Giovanni Gavetti and Jan W. Rivkin

Among managers who make strategy and researchers who study it, fierce battles have been fought over the right way to discover a strategy. In one corner stand advocates of analysis, deliberation, and planning: Managers should study the competitive forces in their environment, deduce a set of choices that helps the firm confront those forces, and then implement the choices. In the opposite corner are those who support what’s termed an emergent approach: Managers should try things out, learn from experience, adjust, and gradually craft a strategy."

Nielsen Product-Placement Report - Advertising Age - Madison+Vine: Data

"Nielsen Product-Placement Report
The Green Bay Packers Tops Week of Dec. 24-30"

Producing White Papers on BNET

"Producing White Papers

by BNET Editorial

White papers are an important tool for communicating with technical decision-makers. They are widely used by companies marketing business-to-business and technology products. They should be clearly written and illustrated and may need the skills of a writer and editor, as well as a technical specialist. Making high-quality technical information available through white papers can strengthen customer relationships."

The Five Competitive Forces That Shape Strategy

"The Five Competitive Forces That Shape Strategy

Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack.

by Michael E. Porter"

8 important consumer trends for 2008

"8 important consumer trends for 2008

Happy 2008!
Last year, we highlighted trends like (STILL) MADE HERE, FEMALE FEVER, TRANSPARENCY TYRANNY, TRYSUMERS and more. To get you going this year, here are 8 trends to make the most of 2008. And yes, more to follow in the months to come ;-)"

Recognize the Power of the Cultural Consumer - Advertising Age - CMO Strategy

"Recognize the Power of the Cultural Consumer
The Segment of Creative-Minded Americans Is Expanding and Creating a Big Opportunity for Marketers

By Patricia Martin

Published: January 07, 2008
Here's a riddle for the new marketplace being formed by the convergence of art, technology, business and education: If creativity is the gift of a talented few, why are so many people suddenly creative?"

Setting the Bar for Digital Creative: A Guide for Marketers - Advertising Age - Digital

"Setting the Bar for Digital Creative: A Guide for Marketers
Eight Things You Should Be Talking About With Your Agency

By Mat Zucker

Published: January 07, 2008
Digital creative is still new for most folks judging it. Here are some thoughts to help demystify, debunk and better prepare for the present future."