Social networks starting to click
Studies show social networking growing in the b-to-b space, even as marketers acknowledge need for measurement
By Rebekah Tsadik
Producer and host Eliot Masie interview author Dan Pink at the learning conference.
As b-to-c marketers dash ahead adopting new media platforms—blogs, viral videos and social networks—their b-to-b counterparts struggle with questions about the effectiveness of these same tactics. While some count the downstream benefits social networks are believed to provide, such as brand- and relationship-building, others wonder whether the efforts are worth the cost and warn about unrealistic expectations."
Tuesday, January 15, 2008
American Marketing Association releases new definition of marketing :: BtoB Magazine
American Marketing Association releases new definition of marketing
Chicago—The American Marketing Association has unveiled a new definition of marketing to reflect the discipline’s broader role in society.
The new definition reads, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”"
Chicago—The American Marketing Association has unveiled a new definition of marketing to reflect the discipline’s broader role in society.
The new definition reads, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”"
Blogger Maria Popova on the Business of the New Business Consumer
Blogger Maria Popova on the Business of the New Business Consumer
Boomers are old news. There's a new class of consumers en route to becoming the latest, hottest marketing commodity, sneaking up on the business world from the least expected direction: within."
Boomers are old news. There's a new class of consumers en route to becoming the latest, hottest marketing commodity, sneaking up on the business world from the least expected direction: within."
Monday, January 14, 2008
Sales Machine » A Market Strategy to Copy on BNET
A Market Strategy to Copy By Geoffrey James
January 11th, 2008
Over the past couple of weeks, I’ve been ragging on Marketing. I’ve accused marketing groups of wasting money on pointless activities that do nothing to make it easier or cheaper to sell. Well, I take it all back, because this week I came across such an incredible example of effective marketing that I simply must share it with the world. After you read about this amazing marketing move, you will realize, as I did, that my previous criticisms were callow and without substance."
January 11th, 2008
Over the past couple of weeks, I’ve been ragging on Marketing. I’ve accused marketing groups of wasting money on pointless activities that do nothing to make it easier or cheaper to sell. Well, I take it all back, because this week I came across such an incredible example of effective marketing that I simply must share it with the world. After you read about this amazing marketing move, you will realize, as I did, that my previous criticisms were callow and without substance."
McD's Grande Plan: Become Java Giant - Advertising Age - News
McD's Grande Plan: Become Java Giant
Starbucks' Woes Turn Critics Into Believers That Arches Can Win in Coffee
By Emily Bryson York
Published: January 14, 2008
CHICAGO (AdAge.com) -- As little as two months ago, critics scoffed at the idea of high-end coffee drinks succeeding at McDonald's. But that was before Starbucks reported a bad quarter, posted its lowest share price in more than three years and brought back Howard Schultz as CEO. Now, those who laughed off the idea that the Golden Arches could actually take on Starbucks are waking up and smelling the beans."
Starbucks' Woes Turn Critics Into Believers That Arches Can Win in Coffee
By Emily Bryson York
Published: January 14, 2008
CHICAGO (AdAge.com) -- As little as two months ago, critics scoffed at the idea of high-end coffee drinks succeeding at McDonald's. But that was before Starbucks reported a bad quarter, posted its lowest share price in more than three years and brought back Howard Schultz as CEO. Now, those who laughed off the idea that the Golden Arches could actually take on Starbucks are waking up and smelling the beans."
Recession Hits: What It Means for Ad Biz - Advertising Age - News
Recession Hits: What It Means for Ad Biz
Ten Industry Leaders Offer Their Takes on the Approaching Downturn
By Jeremy Mullman
Published: January 14, 2008
CHICAGO (AdAge.com) -- Merrill Lynch last week became the first major U.S. investment bank to declare the U.S. economy in recession. Two days later, Goldman Sachs jumped in, predicting that the economy would enter recession during 2008, if it wasn't there already."
Ten Industry Leaders Offer Their Takes on the Approaching Downturn
By Jeremy Mullman
Published: January 14, 2008
CHICAGO (AdAge.com) -- Merrill Lynch last week became the first major U.S. investment bank to declare the U.S. economy in recession. Two days later, Goldman Sachs jumped in, predicting that the economy would enter recession during 2008, if it wasn't there already."
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