Introducing ....The ROM Group

NEWS RELEASE

NuTerra Strategies Launches Wisconsin’s First
Media-Neutral Ad Agency: The ROM Group

February 20, 2008 – NuTerra Strategies LLC, a Wisconsin business strategy and market analysis firm (www.nuterrastrategies.com), announced today the official launch of its media-neutral ad agency: The ROM Group, www.theromgroup.com.

The ROM Group is a new breed of advertising agency focused on delivering return-on-marketing-investment (ROMI). ROMI is the new metric of marketing performance and accountability. Companies that measure ROMI outperform their competitors by more than 20%. CEOs, CFOs and CMOs recognize the value of this important metric and major companies worldwide are already actively using it to make marketing decisions, choose ad agencies and allocate budgets.

“For more than two years our clients, regardless of size, have been asking us to help bring strategy and accountability to their marketing and advertising,” explained Richard M. Pedersen, Jr., president of The ROM Group. “Business leaders want everything their companies do to be accountable to revenue. The ROM Group was created to deliver that accountability for marketing and advertising.”

The ROM Group is what industry analyst and former Crain’s Chicago Business columnist Joe Cappo calls a “strategic brand architect”. Rather than following the traditional agency model of doing everything in-house, The ROM Group partners with best-of-breed professionals who have deep expertise in their specific practice area. This structure makes The ROM Group profit-neutral, unbiased by the need to drive practice-specific revenue such as design, packaging, or Public Relations.

The strategic brand architect model does not mean The ROM Group lacks creative fire power. Just the opposite. The ROM Group’s core staff is comprised of business strategists, market analysts and former ad agency creative leaders. “With our internal creative leadership and the strengths of our creative partners, The ROM Group is positioned to challenge some of the strongest creative shops in the Midwest,” said Pedersen. “I am especially proud of our digital and interactive strength. Clearly this space is exploding. We have the partners and the depth of knowledge to bring real value to our clients and their brands.”

The ROM Group is also media-neutral as it does not accept media commissions, giving it the freedom to choose the most effective and efficient media options rather than those that generate the biggest commissions. “We believe it’s time to stop guessing whether advertising delivers revenue and start proving it,” Pedersen said. “For those business leaders looking to make their marketing and advertising investment accountable, we believe The ROM Group is their best choice.”
The ROM Group: The ROM Group (ROM is an acronym for return-on-marketing) is an ad agency that designs and executes marketing/advertising campaigns that deliver on client objectives for return-on-marketing-investment (ROMI).

The firm is owned by NuTerra Strategies LLC and is based in Green Bay, Wisconsin.
NuTerra Strategies LLC: NuTerra Strategies LLC is a business strategy and market analysis firm focused on assisting senior executives of small to mid-market companies in achieving stronger top line and bottom line growth. The firm is based in Green Bay, Wisconsin.

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Contact:
Steve Buelow
920-964-5564 Ext. 1006
sbuelow@theromgroup.com
The ROM Group
1048 Glory Road, Suite B
Green Bay, WI 54304
www.theromgroup.com