82% of Gamers Don't Mind Contextual In-Game Ads - MarketingVOX

"82% of Gamers Don't Mind Contextual In-Game Ads

In-game advertising can
raise brand appeal

Most video-gamers react positively to in-game ads: 82 percent say the games are just as enjoyable with such ads as without them, according to a study by Nielsen BASES and Nielsen Games on behalf of in-game advertising network IGA Worldwide, writes MarketingCharts.

Moreover, integrating dynamic advertisements into videogame environments gives brands a measured lift in consumer awareness and opinion of the products players see during gameplay, the study found (via Wired).

Post-play, there was a 61 percent increase on average in consumers' favorable opinions of products advertised in-game, according to the 'Consumers' Experience with In-Game Content & Brand Impact of In-Game Advertising Study.'"

MySpace: Next Big Web Portal? - Advertising Age - News

"MySpace: Next Big Web Portal?
Co-Creator DeWolfe on How Site's Redesign Will Benefit Brands

By Claude Brodesser-Akner

Published: June 16, 2008
LOS ANGELES (AdAge.com) -- Chris DeWolfe created the original MySpace.com in 1998, relaunching it in 2003 with President Tom Anderson as a place for musicians to connect with their fans and share music. Almost three years since Rupert Murdoch's News Corp. purchased MySpace.com for $580 million, it's the most popular social network in the world. And largely because of it, Fox Interactive Media was also the sixth most-popular brand on the web last month, according to Nielsen Online. But Mr. DeWolfe says his goal isn't to be the world's biggest social network; it's to become the next great web portal."