"How Content is Being Consumed (Hint: Online)
June 5, 2008
The E-Media Circus: The overwhelming majority of media and entertainment industry leaders generate revenue from new forms of media, according to Accenture's 2008 Global Media Content Survey. The poll revealed that such revenue has grown tremendously, even though it is proportionally small (less than 10% compared to older media). In fact:"
Thursday, June 26, 2008
Tuesday, June 24, 2008
Marketers committed to ROI and measurement :: BtoB Magazine
"Marketers committed to ROI and measurement
Story posted: June 24, 2008 - 2:02 pm EDT
Manasquan, N.J.-While overall adoption may be slow, marketers' commitment to ROI and measurement is high, according to the fourth 'annual Marketing ROI &Measurement Study' conducted by Lenskold Group, a marketing consultancy, and sponsored by Kneebone, a marketing performance management softwarecompany.
More than a third (36%) of marketers surveyed said they have improved their measurement of marketing's impact on sales, and 29% have applied measurement to improve the profitability of marketing."
Story posted: June 24, 2008 - 2:02 pm EDT
Manasquan, N.J.-While overall adoption may be slow, marketers' commitment to ROI and measurement is high, according to the fourth 'annual Marketing ROI &Measurement Study' conducted by Lenskold Group, a marketing consultancy, and sponsored by Kneebone, a marketing performance management softwarecompany.
More than a third (36%) of marketers surveyed said they have improved their measurement of marketing's impact on sales, and 29% have applied measurement to improve the profitability of marketing."
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