Survey Finds CFOs Skeptical of Their Own Firms' ROI Claims
ANA Confronts Lack of Confidence at Marketing Accountability Conference
By Bradley Johnson
Published: July 15, 2008
DANA POINT, Calif. (AdAge.com) -- Financial executives don't think there's much truth in advertising.
According to a new study, six in 10 financial executives believe their companies' marketing departments have an inadequate understanding of financial controls, and seven in 10 said their companies don't use marketing inputs and forecasts in financial guidance to Wall Street or in public disclosures."
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Tuesday, July 15, 2008
More People Use Internet in New Ways, Embrace Web 2.0 - MarketingVOX
2008 » Jul » 15 » More People Use Internet in New Ways, Embrace Web 2.0...
More People Use Internet in New Ways, Embrace Web 2.0
'Net garners plenty of love
Nearly a quarter of the world's population (some 1.4 billion people) will use the internet on a regular basis in 2008. That number is expected to surpass 1.9 billion, or 30 percent of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast, MarketingCharts reports.
'The internet will have added its second billion users over a span of about eight years, a testament to both its universal appeal and its availability,' said John Gantz, chief research officer at IDC."
More People Use Internet in New Ways, Embrace Web 2.0
'Net garners plenty of love
Nearly a quarter of the world's population (some 1.4 billion people) will use the internet on a regular basis in 2008. That number is expected to surpass 1.9 billion, or 30 percent of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast, MarketingCharts reports.
'The internet will have added its second billion users over a span of about eight years, a testament to both its universal appeal and its availability,' said John Gantz, chief research officer at IDC."
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